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Prevent Traffic Fatalities on St. Patrick's Day
March 11, 2005

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News Summary

St. Patrick's Day has become a popular night out for young adults. But the National Highway Traffic Safety Administration (NHTSA) shows that it is among the nation's most dangerous days on our highways, with 32 percent of all traffic fatalities on St. Patrick's Day in 2003 caused by impaired driving. A program developed by NHTSA can help coalitions plan a St. Patrick's Day media campaign to reverse this disturbing trend.

The NHTSA St. Patrick's Day mini-planner offers materials that can be adapted locally, including a news release, a letter to the editor and an editorial. The guide also includes talking points, internet resources and downloadable materials such as posters and pictures.

A fact sheet by NHTSA recommends a few simple precautions to prevent a tragedy on St. Patrick's Day, including identifying a designated driver before the celebration begins, keeping numbers for local cab companies handy if you're hosting a St. Patrick's Day party and arranging ride-shares for party guests in advance.

If these types of celebrations are a problem within your community, consider how specific strategies to address these annual observances might be built into an overall comprehensive strategy to reduce rates of substance abuse. For example, coalitions addressing impaired driving often partner with law enforcement to encourage sobriety checkpoints and pinpoint problem outlets. Some coalitions also work with bar owners to encourage responsible server training and recognize those establishments that take steps to protect the community.

Click here to view NHTSA's St. Patrick's Day mini-planner.

Reprinted with permission from Coalitions Online Newsletter.

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