J.C. Penney Chastised for Alcohol T-Shirts September 14, 2005
News Summary
Parents are criticizing retailer J.C. Penney for selling T-shirts with logos for Corona, Miller Light, and Guinness beer as part of a back-to-school promotion, KTUU-TV in Anchorage, Alaska reported Sept. 5.An ad featuring the shirts includes a J.C. Penney logo and a caption reading, "After School: Powering Their Potential." The shirts appear in Penney catalogs distributed across the United States.
"This is a back-to-school ad and with clothing and other items for kids, predominantly going back to school, but it's advertising alcohol logo T-shirts and, of course, the drinking age is 21," said Marti Greeson of the Anchorage chapter of Mothers Against Drunk Driving. "Alaska has the highest rates of alcohol consumption per-capita in our nation."
The Marin Institute also slammed the ads. "When you've got a major national retailers like J.C. Penney helping Budweiser get a logo on a young person's chest, not only do we know that young people are more likely to be underage drinkers, the ones who own and wear that kind of merchandise, but they become a walking billboard all day long," said spokesperson Laurie Leiber.
Leiber recommended that anyone who is upset by the ads talk to the manager at the J.C. Penney store in their area. "Tell them that they're not happy with this if they're uncomfortable with it, and ask them to remove the merchandise from the floor," she said.
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