Columbia College Today reported in its Nov. 4 issue that DFDD was started by Howie Forman, a student at Columbia's Albert Einstein College of Medicine. Forman said he would like more bars, restaurants, and sporting venues to adopt policies like that embraced by the Tampa Bay Buccaneers, which gives free soda to designated drivers. The group has reached agreement with some restaurants and bars, and also is working with a coalition of sports teams and others to institute uniform designated-driver policies at minor- and major-league sports venues.

"It's about making designated drivers a part of the culture," Forman said. "Our overall message is we're not anti-alcohol and anti-going out and having a good time. We're pro-safety for the drivers, pedestrians and everyone else on the road."

Forman serves on the American Medical Association's Action Team on Alcohol and Health, and also founded a program in which medical students visited Bronx high-school students to talk about alcohol. He also is a member of the National Commission Against Drunk Driving.

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