More than a safe-ride service, Desi uses a flatbed truck to carry the drinker's car home. "The more you drink, the better we look," says Greg Murray, Desi's owner. Murray said he came up with the idea after a night of partying, when he realized that he not only would have to pay for a cab ride home but also another one to retrieve his car in the morning.

"I can't drive. I can't afford to get a DUI," he recalled thinking. "There needs to be something where you can take your car home with you."

Launched last year, Desi is sponsored by Anheuser-Busch as a pilot program. The brewer subsidizes the cost of Desi's pickups. Actual costs would be higher, but not as high as the $250-$2,500 and other penalties associated with getting a DUI.

"I don't want to be real dramatic like I'm trying to save the world," Murray said. "I'm not in it for the money, honestly. I just want this concept to work. The business is about safety, first and foremost."

COMMENTS ON THIS ARTICLE:

Your Turn! Post a public comment (read guidelines):

Name:
Comment: (limit 200 words)
Enter this word (help):	Change

GUIDELINES: 
To keep this feature useful for all, please:

1. Keep it clean, courteous, and on-topic. Comments are meant for thoughtful discussion of the article published above.
   
   
2. Do not post promotional links to organizations, products or services, or personal requests for assistance (get help).
   
   
3. Proof your comments carefully, use good spelling and punctuation, and don't use ALL CAPS. Comments are published immediately and cannot be edited.

Deceptive, slanderous and commercially-motivated posts are prohibited. We reserve the right to remove comments not conforming to these guidelines. (Report a comment).

Have questions or feedback? Contact us.