More than a safe-ride service, Desi uses a flatbed truck to carry the drinker's car home. "The more you drink, the better we look," says Greg Murray, Desi's owner. Murray said he came up with the idea after a night of partying, when he realized that he not only would have to pay for a cab ride home but also another one to retrieve his car in the morning.

"I can't drive. I can't afford to get a DUI," he recalled thinking. "There needs to be something where you can take your car home with you."

Launched last year, Desi is sponsored by Anheuser-Busch as a pilot program. The brewer subsidizes the cost of Desi's pickups. Actual costs would be higher, but not as high as the $250-$2,500 and other penalties associated with getting a DUI.

"I don't want to be real dramatic like I'm trying to save the world," Murray said. "I'm not in it for the money, honestly. I just want this concept to work. The business is about safety, first and foremost."

COMMENTS ON THIS ARTICLE:

SUBMIT A COMMENT:

Note: Comments are now held for moderator approval. More info

Name:
Comment: (limit 250 words)
Enter this word (help):	Change

GUIDELINES: 
Please keep comments on-topic, courteous, clean, non-commercial, and within the word limit.
Read the complete guidelines