The move comes after whiskey makers saw the success that the vodka industry has had with its alternative flavors. The scotch industry is hoping for the same success with its whiskey flavored with citrus, vanilla and honey.

"We're reaching out to younger drinkers who want the finer things in life. A lighter, more accessible style will bring in new drinkers," said Mark Izatt, brand manager for single malts at Remy Martin's U.S. importing arm.

Adam Harris, a 28-year-old bartender at Dylan Prime, a steakhouse in Manhattan, N.Y., said the sweeter whiskey drinks are catching on because they are "an easy way for beginners to get acquainted with single malts."

Along with the new flavors, distillers are also updating their labeling and publishing catchy print ads.

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