Westat, a health-research company based in Maryland, and the Annenberg School for Communication at the University of Pennsylvania conducted the evaluation for the National Institute on Drug Abuse (NIDA).

The evaluation, which covered the campaign's effects from September 1999 through June 2003, examined youth and parent outcomes. Results from the National Survey of Parents and Youth (NSPY) were also used for the evaluation.

The report found little evidence that the "Parents; The Anti-Drug" campaign is affecting parents' actual monitoring behavior. However, the report said that the campain may be having favorable effects on other behaviors, such as parents talking to their kids about drugs and engaging in alternative activities with their children.

The complete report, "The Evaluation of the National Youth Anti-Drug Media Campaign: 2003 Report of Findings," can be viewed online at NIDA's website.

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