"Young people have the power to help steer their friends who have veered into the dangerous world of drug use back onto a safer path," said John Walters, head of the ONDCP.

One of the television ads will debut during the fourth quarter of the Super Bowl. It shows a teenaged girl's use of drugs, then rewinds to the point where her mother could have talked to her about it.

Another ad in the campaign shows parents slamming a door in each other's faces to shield themselves from their son's reaction after they confront him about using drugs.

Saying it's difficult to grab the attention of drug-using teens through anti-drug messages, Roy Bostock, chairman of the Partnership for a Drug-Free America, said the ad campaign "essentially goes around them to speak instead to those who love and care about these kids the most, their parents, and their friends."

He added, "Debuting these ads on Super Bowl Sunday provides us with a unique opportunity to reach millions of parents and teens simultaneously."

The campaign includes five, 30-second ads.

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