"With their publicity, they want to make us look like drunkards, and use the celebration of our Mexican fiesta as a day for getting drunk," said Albert Melena of May 5 With Pride.

The group and other Hispanic activists have called on the company to stop using the cultural festival in its marketing.

Anheuser-Busch, which produces Budweiser, called the allegations an "insult."

"Our ads and promotional material reflect the diversity of communities that live in this country," said a statement from the company. "To suggest that people of a specific racial group should be protected from certain types of publicity is elitist and condescending and an insult."

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