Colo. Markets Tag to Reduce Underage Alcohol Sales July 16, 2004
News Summary
Stop N Save stores throughout Colorado have introduced a program aimed at reducing underage alcohol sales. The program requires store clerks to check customer IDs and complete orange tags with every alcohol purchase, the Grand Junction Daily Sentinel reported July 14.A long-standing store policy requires clerks to ask for identification from anyone making a beer purchase to ensure that the buyer is at least 21. The tags were recently added to beer packages to remind clerks to check for IDs.
The policy requires the clerk to write the buyer's birth date on the tag, initial the tag, tear it off, and attach it to a copy of the sales receipt. The information is kept with store records.
"The customers have actually responded pretty well," said Bonnie Lightfoot, personnel supervisor for 16 Stop N Save stores in Colorado, who has seen a drop in the number of people who try to buy beer without first showing an ID. "Most of the people who approach the counter have their IDs in hand. This is working for us."
The program, which began in April, is being conducted at all Stop N Save convenience stores in Colorado except for the Vail store, which doesn't sell alcohol.
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