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AMA Ads Warn Students About Binge Drinking
March 12, 2004

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News Summary

A new advertising campaign from the American Medical Association (AMA) is aimed at warning college students about binge drinking, especially during spring break, the Associated Press reported March 8.

The print ad, a play on a beer company's popular slogan, shows an emergency room and warns spring break party-goers: "This bed's for you."

"The spring-break issues that we have in Daytona and Panama City have gotten out of proportion and out of hand over a long time," said AMA campaign leader Andy Hindman.

The ad is running in college newspapers at Florida State, Northwestern, Louisiana State, the Georgia Institute of Technology and the Universities of Delaware, Vermont, Iowa, and Wisconsin.

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