"We can be accused of hypocrisy if we're sending one message at one level and doing something else at another," said Andy Geiger, the school's athletic director.

The school was approached about implementing the ban by the Center for the Science in the Public Interest (CSPI)."We believe it's a conflict of interest for colleges to be telling underage students not to drink and at the same time be in bed with the beer industry," said George Hacker, the director of CSPI's alcohol-policies project.

CSPI is urging all colleges to prohibit alcohol advertising in their local programming, at the conference level, and during bowl games.

The Ohio State ban would apply to all local contracts that the university controls, including publications and radio broadcasts of football and basketball games.

This year, Ohio State sold advertising rights totaling $1.4 million.

University officials said they hope their actions would encourage a national ban on alcohol ads during college sports broadcasts.

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