FTC Rules Brewers Not Targeting Kids with Alcopops June 12, 2002
News Summary
The Federal Trade Commission (FTC) rejected charges by a consumer group that the beer industry is targeting children with its advertising of sweet-tasting malt-beverage products, Advertising Age reported June 6.In investigating claims made by the Center for Science in the Public Interest, the FTC and the Treasury Department's Bureau of Alcohol, Tobacco and Firearms found no evidence that alcohol companies were targeting minors with their ads for alcopop drinks.
"We do not believe that the available information supports the conclusion that the new flavored malt beverages are targeted to minors," said J. Howard Beales, director of the FTC's bureau of consumer protection.
The investigation did indicate a need for better labeling of the beverages' alcohol percentage, however.
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