The public service advertisement (PSA) campaign was introduced by the White House Office of National Drug Control Policy (ONDCP) and the Advertising Council. The campaign is a component of the National Youth Anti-Drug Media Campaign, which was launched in 1997 by the ONDCP.

The ONDCP/Ad Council public-service ad campaign is designed to encourage individuals and groups to participate in community anti-drug coalitions and prevention programs. The first round of Community Drug Prevention PSAs, entitled "I Can Help" and "Scare Tactics," are aimed at changing misperceptions and generating awareness of successful prevention efforts already working in communities across the country.

"People often get the wrong idea of what drug prevention involves," said Alan Levitt, director of the National Youth Anti-Drug Media Campaign. "This PSA campaign seeks to help change those misperceptions and educate the public about community anti-drug coalitions and what they do. The grassroots efforts of these organizations are crucial to drug prevention, and working with youth is one of the many ways adults can get involved with them."

The campaign includes television, radio and print ads, as well as web banners. In addition, a national toll-free number, 1-877-KIDS-313, has been established for those interested in getting involved in community anti-drug coalitions.

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