Minn. Campaign Targets Secondhand Smoke August 23, 2000
News Summary
Using money from the national tobacco settlement, a group in Minnesota has launched an anti-tobacco advertising campaign that focuses on the dangers of secondhand smoke, the Associated Press reported Aug. 21.The television ad campaign, which costs $400,000, is the first public effort by the Minnesota Partnership for Action Against Tobacco. The nonprofit group was formed with $200 million from the state's share of the nationwide tobacco settlement.
The ads emphasize the dangers of second-hand smoke for nonsmokers who live or hang around with smokers. In one ad, for instance, a smoker recalls that his wife often complained about the smell of cigarettes. The smoker then reveals that his wife died as a result of exposure to the smoke.
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