Britain Bill Would Ban Tobacco Advertising December 8, 2000
News Summary
The British government plans to introduce in the next parliamentary session a bill that would ban the advertising and promotion of tobacco products, Reuters reported Dec. 6."The Department of Health has made an estimate that a ban on tobacco advertising would eventually lead to a 2.5 percent reduction in the number of smokers, possibly saving 3,000 lives a year," a briefing document said.
The measure will be introduced in Britain because the European Court ruled in October that similar European Union-wide legislation was illegal.
In 1998, the British government set a target of reducing the proportion of the adult population who smoke from 28 percent to 26 percent in 2005 and to 24 percent five years after that.
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