Customer Relationship Management Software Offered to Nonprofits March 28, 2008
Funding Tips & Trends
MPower has announced that it will offer its open-source customer-relationship management (CRM) software free of license fees to nonprofit organizations, PNN Online reported March 12.
The company also will make the source code for the CRM program available to nonprofits so they can customize the software to meet their unique needs. The program can be used to manage donation processing, fulfillment, event and volunteer management, call-center and mail-processing activity tracking, and major donor relations, as well as integrating data from sources such as direct mail, television and radio, online, telemarketing, events, personal contact, newsletters and subscriptions, according to the company.
"MPower's move to offer its industry-leading CRM software as open source is nothing short of revolutionary for the nonprofit community," said Karen Jacobs, vice president of finance at Precept International, an MPower client. "It is as important a development for nonprofits as the Internet, which has become a critical tool for cultivating constituent relationships and driving fundraising. MPower is the next big thing for charitable organizations."
The CRM software can be downloaded online at the MPower website.