Join Together
Stay Informed

Sign up for news & alerts

Already signed up?
Login here
What Can I Do?


Get Help
Need alcohol or drug help for yourself or someone else? GET HELP
Continuing Education
Free online courses for addiction counselors LEARN ONLINE
Resources
Resources
Find useful publications, online documents & more.


DrugScreening.org


 

Florida Youth Smoking Campaign Revived
August 3, 2007

Share Share Email
email
Print
print
SubscribeSubscribe
Funding Tips & Trends 

Thanks to Florida voters, the state's vaunted youth antismoking campaign is back in business in a big way, flush with $58 million from the state's share of the nationwide tobacco settlement, the Associated Press reported July 25.

Last fall, voters approved a ballot initiative backed by health groups that required lawmakers to dedicate 15 percent of tobacco-settlement funds to the youth smoking-prevention campaign. "We have restored an effective youth tobacco prevention program, which includes a substantial appropriation for smoking cessation," said Don Webster, CEO of the Florida chapter of the American Cancer Society.

Florida's antismoking advertising campaign, aimed at youths, was widely praised in the 1990s for reaching teens with hard-hitting attacks on tobacco-industry executives. But the $70-million campaign soon ran afoul of state lawmakers, dwindling down to $1 million in annual spending before the ballot initiative.

The state has created a 23-member advisory committee to oversee the revived tobacco program, which may include advertising and other components.