Stay Informed

Sign up for news & alerts

Already signed up?
Login here
What Can I Do?


Get Help
Need alcohol or drug help for yourself or someone else? GET HELP
Resources
Resources
Find useful publications, online documents & more.


DrugScreening.org


 

Fla. Sting Operation Targets Alcoholic Energy Drinks
May 2, 2008

Email
Email
Print
Print
SubscribeSubscribe
News Feature
by Bob Curley

The Florida Division of Alcoholic Beverages and Tobacco Products recently conducted a series of statewide sting operations targeting sales of alcoholic energy drinks to underage youth and found that about one in four visits resulted in sales to buyers under age 21.

The agency's "Operation Cocktail for Disaster" included undercover purchase attempts at 932 establishments, and resulted in 173 arrests. Compliance rates ranged from a high of  94 percent in Pensacola to a low of 38 percent in Miami.

Statewide, compliance for alcoholic energy drink sales averaged 76 percent, compared to the state's 86-percent compliance rate for other types of alcohol sales. Alexis Antonacci, press secretary for the Florida Division of Alcoholic Beverages and Tobacco Products, said the findings showed that there may be "some confusion" about the alcohol content of products like Miller Brewing Company's  Sparks and Anheuser-Busch's Bud Extra and Tilt.

"Protecting the safety of Florida's young people is a top priority [for the agency] and being familiar with new products that contain alcohol is an important part of ensuring retailer compliance," said Chuck Drago, interim secretary of the Florida Department of Business and Professional Regulation. Antonacci said the goal of the sting operation was to "make sure that retailers know these products contain alcohol and they need to be checking IDs."

"Highly caffeinated energy drinks laced with alcohol are a new trend in the alcoholic beverage market," the agency noted in a press release. "These drinks have the ability to cause adverse health consequences at high doses, especially among the underage."

Advocacy groups like the Marin Institute and the Center for Science in the Public Interest (CSPI) contend that the drinks appeal primarily to young drinkers.

"Alcoholic energy drinks are very confusing products," said Bruce Lee Livingston, executive director of the Marin Institute. "They move kids from soda to energy drinks to alcohol. That's a continuum that the industry would like to have, and it's about time to stop underage sales."

Livingston praised the Florida alcohol agency for its "groundbreaking" enforcement campaign, and Antonacci acknowledged that the fact that the statewide stings focused on one specific type of alcoholic beverage -- something that has not previously occurred in Florida -- is indicative that state regulators believe alcoholic energy drinks require "extra attention."

The appeal of such drinks to underage youth "is certainly a concern for us and something we continue to monitor," she said.

Miami's CBS-TV affiliate, WFOR-4, helped raise awareness about alcoholic energy drinks in February when it aired a two-part investigative report dubbed "Powerful Potions," focused on sales and use of Miller's Sparks energy drink, which contains up to 7 percent alcohol. As part of the piece, reporter Laurie Stein consumed three cans of Sparks over a two-hour period under the supervision of officers from the Florida State Patrol; she then failed a roadside sobriety test and blew a .117-percent blood-alcohol level on a Breathalyzer test.

In May, CSPI announced that it was planning to sue Anheuser-Busch and Miller over their alcoholic energy drinks, seeking to ban products that combine alcohol and stimulants and those that contain unapproved ingredients like caffeine, taurine, ginseng, and guarana. Critics contend that the drinks promote overconsumption by keeping drinkers awake so they can drink more, and that the stimulants in the drink may mask the effects of alcohol. A group of state attorneys general also has called on the Bush administration to crack down on marketing of alcoholic energy drinks.


COMMENTS ON THIS ARTICLE:

Posted by Kim on 20 May 08 03:12 PM EDT
I am a nurse that works teaching and screening construction workers, a group well known for illicit substance and alcohol use/abuse. It is not uncommon for me to see these young men and women in my office with blood pressures that are DANGEROUSLY high. When I ask if they drank on recently, generally the answer is yes. When I ask them if it was Yeager Bombs or similar drinks --- you guessed it. They say "how did you know?" I as a medical professional feel they should be illegal. Just think of all the young children drinking these non alcoholic "beverages" daily. This is the pre alcohol preparation and it is a tragedy that goes beyond the damage of alcohol.

Posted by dam on 08 May 08 10:29 AM EDT
I am a substance abuse counselor and consultant for child protective issues in Maine. In my evaluations I am seeing younger clients (teens to 20's) consuming large numbers of energy drinks. The caffeine content alone is alarming but I was not aware that there are now beverages containing both alcohol and lots of caffeine. Bad combination.

Posted by BB on 05 May 08 03:47 PM EDT
My ex-husband is an alcoholic and most recently my oldest son totalled his truck fortunate to be alive (thank God for watching over and protecting him) he now is in the process of the court system, hopefully he has learned from this and with the help of counseling, etc. chose a better road in life. My son began drinking before he was of legal age. He was big on energy drinks. The alcohol companies do not pay for the damage to their consumers or their families, yet still continue to seek revenue over human life. I wasn't even aware of alcohol being in the energy drinks until today. There needs to be clear labeling and more awareness regarding the alcohol content in these drinks.

Posted by Gary Francis on 05 May 08 01:34 PM EDT
As a Liquor Control Inspector for the Oregon Liquor Control Commission, I can attest to the problems of youth and alcohol, especially the new energy drinks. I just did a minor compliance operation in my area on March 31st and April 1st. I checked twenty establishments which resulted in 6 sales. Four of the six sales were alcoholic energy drinks. We are seeing more and more of this. We are also finding non-alcoholic energy drinks such as Red Bull at MIP parties. Good work Florida.

Posted by ptrb on 05 May 08 12:44 PM EDT
As a drug and alcohol counselor I am seeing more and more of this type of drink causing a problem. People believe that because it is an energy drink that it is OK to consume it. This clearly needs to be labeled as an ALCOHOLIC BEVERAGE!

Posted by frjimt on 05 May 08 11:09 AM EDT
alcohol is a drug.... and we wonder why our youth are abusing it when every sporting event around tells us that smoking is bad for our health... i've yet to see one saying that about alcohol...

Your Turn! Post a public comment (read guidelines):

Name:

Comment:
(limit 200
words)

Enter this word
(help):
Change

GUIDELINES: 
To keep this feature useful for everyone, please:

  1. Keep it clean, courteous, focused, and on-topic. Comments are meant for thoughtful discussion of the article published above.

  2. Do not post personal requests for help or general promotions for your organization (Get help).

  3. Proof your comments carefully, use good spelling and punctuation, and don't use ALL CAPS. Comments are published immediately and cannot be edited.

Deceptive, slanderous and commercially-motivated posts are prohibited. We reserve the right to remove comments not conforming to these guidelines. (Report a comment).

Have questions or feedback? Contact us.